The Vodafone 547 was released in 2010 and was made by Chinese manufacturer ZTE. This was a standard phone release for Vodafone as they regularly released own-brand handsets, mainly at the lower end of the price point market to capture extra market share.
Clearly not much money was spent on naming conventions, most Vodafone own-brands simply came out with three digit codes as numbers. There was no real predecessor to this phone and it seems to have been inspired by the very successful Nokia 5800 seen the year before. It came out at the same time as the Vodafone 546 and Vodafone 543, which did not bear much resemblance to this phone but instead sought to emulate other successful handsets.
The battle was clearly drawn in the case of this handset: the Vodafone 547 came up with a lower price as it went up against the much more premium Apple iPhone 3GS and a variety of HTC handsets.
This would kick off a good range of Vodafone-branded touch-screen phones but the decision was quickly made to move to the Android operating system.
Pros of Vodafone 547:
Low Price Point: The key selling point was the low price of the phone, offering many features of the top-end phones (albeit at a slimmed down rate, at a cheaper price.
Feature Packed: We have many features here that make the phone useable, such as Bluetooth, microSD support, wi-fi and email functions.
Small Size: The phone is smaller than the Nokia 5800 despite only featuring a slightly smaller touch-screen, allowing it a thin and lightweight feel.
Cons of Vodafone 547:
Resistive touchscreen: This was a major downside, as resistive touch was much worse than the multi-touch models as seen on the Apple iPhone 3GS. Whilst resistive was used on the Nokia 5800, models of that phone included a stylus to assist users. This was not present on the 547.
Low resolution: Another concession to the budget, the 2.8 inch touchscreen featured a resolution of just 240 x 400 pixels which resulted in poor quality.
Proprietary OS: The native Chinese company porting of its own OS was adequate enough but lacked the depth of the Android and Apple ecosystems which had much better applications and extendability.
Future Prospects and Current Pricing
While these phones did come with a few decent features, own-branded handsets never really caught on for a reason: they were not better than the premium handsets, and possibly not even better value for money. So whilst there may be a few of these phones kicking around, expect demand for the handset to be low.
Where can I get one?
Interested in more phones? See a list of phones I own here.